(1) What is your essential question and answers? What is your best answer and why?
(2) What process did you take to arrive at this answer?
For my answers I decided to start from within the shelter because I remember the saying "if you want to change someone else then start with yourself." This saying is what I was applying to the shelter which is why my first answer is effective bios. From that I answer I decided to go bigger but still remain close enough to "start changing the shelter first". This was how my second answer emerged. Finally I decided to spread out and have a larger target audience than what my first answers target. To accomplish this I knew I had to choose the common methods. This was how I arrived to social media and flyers. However, I did not think to include word of mouth until my third and fourth interview told me that word of mouth is very important and very effective. After hearing it not once but twice, I decided to included it as well in my third answer.
(3) What problems did you face? How did you resolve them?
(4) What are the two most significant sources you used to answer your essential question and why?
One source I completely fell in love with is an article titled "How to Promote Shelter Dogs for Adoption" written by the best friend organization. This article was absolutely amazing for me because not it only did it help me come up with my first answer but, I didn't know it then, it also shaped my following answers. During the first research checks I stumbled upon this PDF file and it is like the holy grail for me. It provides dos and do nots, examples, and visuals. This article provided advice to not only writing effective bios but as well as hosting events and how to advertise with doggie cards and flyers. I used this article to piece together my answers. My second significant source that I used was an titled "Do Social Media Ads Really Work?" I found this article after I had picked my third answer by reading an article titled "How to Advertise on Social Media." Through this article I found the link to my significant source. I choose that article because the author Christopher Null conducted an experiment in test trying different web pages to advertise his business. From there he would say the results, what might have happened, and say positive things about the page he used. For example, on Facebook it writes about his experience setting up the ad and what happened until the time he ended his experiment. At the end he provides a verdict for each page and for Facebook he summarized what he saw. Because this article provides actual feedback to certain web pages is why I choose it to be my second.
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